Sunday, August 2, 2009

Mr. Korea, you've got it!

Yesterday morning, I conducted a workshop to a group of networkers on 'Presentation for Referral Generation' where I taught the specific techniques involved in asking for a referral they need to further grow their businesses.

I shared with all present, the importance to prepare the following:

  1. A list of all their business basic operation elements, known as Lowest Common Denominators (L.C.Ds) alongside with support materials such as brochures, pictures, samples, testimonial letters, certificates, etc.
  2. A list of last 10 customers, and a summary of what they bought from you, and why did they choose you as their supplier?
  3. A list of target clients in the intermediate future.

Then I showed to all, how all these information can be used to construct a referral generation presentation, where in 60-seconds, you can present with mastery and with conviction, to compel your colleagues to refer their best contacts to you.

A certain Korean chap, who has been following my program for more than 5-years now have started mastering the fundamentals I have been teaching.

So, after all the preparation, he asked in his presentation, if anyone can refer him to a certain transportation company where he can possibly supply fuel-additives (http://www.gp.com.my/ )so that the company's fleet of buses can optimize diesel usage while minimising black smoke from the exhaust.

And guess what, in the room, was seated another person who is the sibling to the director in that company.

Hey, you never know these kinda things but then it pays to ask and be specific as well. And our Korean chap knows better. He's been willing to learn, willing to ask.

Mr. Korea, you've got it. Spending a Saturday morning with 'the' networking expert in Malaysia has its benefit!

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