Invitation conversations - avoid the fear of being sold

Have you noticed that even after a confirmation of attendance, more than half of the invitees to a networking event fail to show! Why?


Remember your first date? Most people are way ahead of themselves. In a way, people are thinking to far ahead.



'Will I be asked to buy something I don't want? Will be coerced into joining an organization against my will? Will be tricked into buying more insurance/water-filters, spa package, etc?'



These are common fears people have. You have them too! So do I. And at many a time, I had declined attending certain events.



Other than the fear of public speaking, most people have the fear of being sold. Agree?



Therefore it is essential that we eliminate the fear of being sold.


Solution?



Apply a combination of words that will eliminate the feeling of being sold.



Instead, make people want to buy/attend/come willingly.



If inviting to a networking meeting, after your invitation details, always add a classy yet casual and honest conversation after your invitation regardless of whether the response was a Yes or a No, as follows:



'Firstly, you will be meeting many local business people who could be interested in your product/business or they could refer you to someone who may be interested.



Secondly, if you like what you see/experience, then you can enquire from the members there how you can be a part of their group.'



See, now we are positioning the invitation to their benefit and even clearly explaining that if they like what they see, then they can enquire further (to participate/enroll/register, etc).


This is how we eliminate the fear of being sold.



Hope this is helpful.



You can apply to use this in any situations/businesses that involve meeting people you do not know yet.