Hey you, make that call!

In a networking environment, especially when participating in Referral Generation groups, where business people meet for the purpose of exchanging quality referrals, it is essential that all members in that group have some goals as a performance indicators.

For example, every member in that group must endeavour to bring at least 2 qualified referrals for their colleagues each week.

Imagine, if this group had 30 members in it, then this will generate 60 referrals, and at random, every member can expect to receive 2 referrals each week (of course, some will receive more and some lesser).

Alongside with your current sales and follow-up activity, these 2 new referrals will be a welcomed addition to your sales funnel so that sales in the next 3-months will at least maintain, if not increase in volume.

Each time your business is in a lull moment, it is because we were not prospecting at least 3-months ago, as in average cases, it takes 3-months to convert a lead into a prospect and then evolve it into a sale.

The good news is that, networking helps to achieve this in a leveraged manner: you also have your colleagues in your group, who are your eyes and ears on the ground to bring in new leads into your business.

So, on the average, how many phone calls are you prepared to make to develop new leads for your colleagues?

If everyone makes at least 2 calls, then we're there!

So, let's make that call.