Tuesday, November 3, 2009

Plant the right Questions

I was having a conversation with some colleagues after visiting their networking group last week.

In that meeting, the speaker of the week was swamped with many questions from members, which was good, however, the only drawback was that all of the questions were of personal in nature with regards to the person asking them.

They were questions like: 'how much does it cost to....?', 'where can I get information about....?'.

It was like a personal coaching done publicly when the presenter was providing answers to the questions.

So here is my take on the matter: I asked the members in the group to think about the distinction between questions of personal in nature as opposed to questions about business development.

In a networking environment, you want to ask questions that will help you leverage the moment by focusing on business development.

So, what are business development questions?

Among them:

  1. Can you please share with us what is your goal on new prospects with this product line?'
  2. What kind of line of questioning can I use with my contacts to position your latest product in my conversations?
  3. How would I know if someone I am speaking to is the right contact for you as far as this product/service is concerned?
  4. What is the most profitable product in your offering that will make it worthwhile your time meeting a new prospect?

A wise person once said, that the quality of your life depends on the quality of your questions.

Therefore, in a networking environment, if you are the key-note speaker or the speaker of the week, then it is essential that you achieve leverage in your time presenting, and among an element to consider is the questions from the audience.

It is wise to plan two or three questions well ahead of time, where you have also prepared the response meticulously to achieve this level of leverage.

Hope this helps.

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