I am now in the process of dealing with a networking group which has hit a lull.
The group which meets for the purpose of generating referrals for each other has hit an all time low with almost no referrals to pass lately, and this has caused a high absentism rate as a result.
So, I explained to the members there that there is much work to do, however, within a period of 8-weeks after the work has begun, they will see results.
I gave an example that if a person is having knee aches, and is prescribed to take the famous Glucosamine Sulphate supplements, it will not cure the pain right away, however, within say, 4-weeks of taking the medications regularly, the pain will subside.
That was the key word: regularly.
Regularly engage in 1-2-1s with their colleagues in their group and with some commitment of both short term and long term goals, their ratio of referrals will start to increase.
But everyone must have the stamina to run. If anyone decides to quit at this juncture, then they are seriously letting the group down.
As this muddles along, I am applying the same formula in another group to enable the members there to regularly conduct 1-2-1s, so that in their case, the quality of referred business takes a leap.
Either way, the key word is: regular.
And yes folks, it takes work!
Tuesday, November 24, 2009
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