Friday, December 4, 2009

It took 5-minutes!

Yesterday, I acquired some products from a member in the networking group that I am leading for my private consumption.

Specifically, they were some vouchers for an eye-screening service to prevent vision loss for those with glaucoma and are diabetic.

After acquiring them, I was excited and rang a few friends to give them the vouchers to use. I acquired 5 vouchers and have given away 4 already.

Then, it got me thinking, that a target market for these vouchers are Life-insurance agents who have at least 50 clients or more, who are now running a successful practice. Because they would have first hand information from their clients of certain pre-existing health conditions and because, they as their life-insurance agent have a degree of intimacy in their relationships with their clients.

Hence, they can present these vouchers to their clients as part of their incentives for say, anniversary of policy renewal or after receiving a successful referral from their clients. And these are tax deductable business expenses, so that helps.

So I rang up this service provider and explained to him the target markets he needs to focus on for some immediate appointments and possible immediate sales.

I myself rang a contact who is a very successful Life-insurance agent, and you know what, from my excitement of how I am happy to give these vouchers away, the enthusiasm rubbed off on her, and she said that she will be happy to meet this person to understand more (Yeah!! a qualified referral!!) and possibly purchase vouchers for her clients.

The call took 5-minutes.

Work? Yes absolutely, make no bones about it.

Results? Yes, always follows the work that preceded an effort.

So, go on people, pick up that phone and ring a contact to qualify a referral. It's very simple, actually!

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