Out of sight, out of mind

I came across a situation whereby a person in a networking group I lead is thinking whether to continue his membership or not.

The situation is: he has started receiving referrals which have converted into business lately, and is possibly thinking (this I heard from his colleagues) that he will continue to receive even he has discontinued his membership in the group.

Nothing wrong with this line of thinking actually.

In fact, there is a strong possibility that in view of the existing relationships that are prevalent in the group, he might still receive good referrals from his friends in that group.

But here's another angle to consider: what if a new person in that same category is admitted into that group. In essence his competitor.

You see, as this new person starts building relationships with the members of his group, he will invariably start receiving referrals from the members there.

So, the previous chap who left is now still receiving referrals but that source will dry up slowly now that the new person is slowly building his existence in the group.

As and when time passes, even the members who were referring to the previous chap, will want to try out the services of the new member. Remember the saying: 'out of sight out of mind'. It holds so true for networking.

Continuous visibility is crucial in the success of a business person in a networking group.