Let your family in the know

I read a book from a networking guru, titled: The 29% Solution and in that book, the guru explained clearly that from time to time we must bring our families in the know of our network and their capability.

Why? So that we become a resource center if they need any services in such a way that rather than they source for service providers from say, The Yellow Pages or from search engines, they would call us instead.

This will enable us to develop referrals for our colleagues in our networking groups and bring in business to the team. After all, every networking group is a mini-economy. You see, our family members are going to spend money on those services they require anyway, so why not spend their monies by acquiring from our inner network?

From my own experience, I have developed businesses well into the 6-digit worth from family members. About 2-years ago, my sister needed a programmer for a website she was developing, and that referral was worth close to RM90,000 for the service provider in the network.

In recent times, many referrals came in for the Life-insurance chap in the network from my brother who knows people who need such services.

So, let's spend sometime to bring our families up to speed with the capabilities of our networking groups.